Elan
This collection was born from a moment of stillness, watching the ocean transform under the golden hues of the sun. It is a celebration of that transformation. Of movement, of fluidity, of the interplay between strength and serenity. Through textures, colours , and silhouettes, it captures the poetry of water and light , the way they dance, evolve, and tell their own story.
Experience the essence of effortless sophistication with Nouria, where simplicity meets significance in every stitch
SHOP BY CATEGORIES
NOURIA CLASSICS
Media Coverage
Summer Style Alert: The Oki Trench Jacket by BLD by Nouia
The Oki Trench Jacket, featured in The Look's "5 Trendy Outfits to Style This Summer," is a standout piece for cooler summer evenings.
With an oversized collar, structured shoulders, and abstract dot print, this jacket blends modern artistry and timeless sophistication. Made from breathable 100% cotton Percale, it’s perfect for layering on breezy nights. Each handmade jacket is unique, making it a must-have addition to your wardrobe.
Coral Dress WS Featured in GlobalSpa's ‘Splash Some Colour in Your Wardrobe
We’re excited to share that Nouria’s Coral Dress WS was featured in GlobalSpa's Holi special, "Splash Some Colour in Your Wardrobe"!
This season, the Coral Dress WS continues to be a stunning choice for any celebration or getaway. With its breezy silhouette and elegant bow-tie neckline, it’s the perfect balance of comfort and sophistication—whether you’re catching up with friends or enjoying a laid-back outing.
Even though Holi is over, this versatile dress is a must-have for those looking to add a pop of color to their wardrobe all year long!
Elan SS25 Collection Featured in Current Mood Mag’s ‘Must-Have Edit
We’re thrilled to announce that Nouria’s SS25 collection, Elan, was featured in Current Mood Mag’s Instagram as part of their curated edit of “Fresh Drops, Instant Obsessions: Your Must-Have Edit”!
Showcasing chic, elevated, and timeless pieces, Elan captures the essence of fashion that’s made to last. From statement pieces to subtle essentials, this collection is designed to make an impression and stand the test of time.
Swipe through to explore the collection and see why it’s become an instant obsession!
Dipti Advait Featured in Business of Fashion as a Woman Leader in Fashion Retail
We are excited to announce that our Founder & Creative Director, Dipti Advait, has been featured in Business of Fashion as one of the leading women in fashion retail. Dipti’s passion for sustainable, empowering fashion drives Nouria’s ethos of blending comfort with style.As the visionary behind the brand, she leads creative and strategic decisions, ensuring each piece reflects her commitment to sustainability and individuality. Dipti continues to inspire women in retail by staying true to her values, with future goals to make Nouria a symbol of conscious fashion.
Dipti Advait Featured in HT Brunch: 30 Things to Know Before You Turn 30
We’re thrilled to share that our founder, Dipti Advait, was recently featured in HT Brunch's “30 Things to Know Before You Turn 30.” In this special feature, Dipti shares one of her key fashion tips: "Always own a pair of high-quality ankle boots." According to Dipti, these versatile boots can seamlessly transition through seasons, elevating any outfit—whether it’s dresses, jeans, or a casual look—instantly making it appear stylish and effortlessly put together.
Breaking Barriers in Fashion: Dipti Advait
This Women’s Day, we are proud to feature our founder, Dipti Advait, the visionary behind Nouria. With a deep passion for inclusivity and sustainability, Dipti has created a brand that empowers women of all sizes to embrace their unique style with confidence.
Through her innovative designs, Dipti challenges traditional fashion norms, making sure that every woman feels seen, valued, and celebrated. At Nouria, it’s not just about what we wear—it’s about how it makes us feel and the power of self-expression.
Dipti Advait Featured in Wedding Vows: Women-Led Brands to Watch Out For
We are proud to share that Dipti Advait, the founder of Nouria, has been featured in Wedding Vows as part of their "Women-Led Brands to Watch Out For." With over 12 years of experience in the fashion industry, Dipti launched Nouria to create a brand that celebrates the uniqueness of every woman, empowering them to feel confident, comfortable, and true to themselves.
Her commitment to timeless designs and thoughtful fashion that makes women feel as good as they look has made Nouria a standout brand.
